AI-Powered Digital Brand Protection & Online Threat Detection

Tracer AI (formerly AppDetex) is a digital brand protection company that deploys a hybrid human-in-the-loop AI platform to monitor, detect, and remove online brand abuse across Web2 and Web3 channels. Its offerings scan domains, websites, social media, app stores, online marketplaces, paid advertisement platforms, and NT/ Web3 marketplaces to detect trademark infringement, counterfeit listings, fake apps or games, credential theft schemes, phishing pages, and impersonation campaigns.

The platform combines image recognition, natural language processing, and graphbased correlation algorithms to reveal entire abuse networks rather than isolated incidents, mapping relationships between infringing domains, seller accounts, social profiles, and distribution channels. Once suspicious activity is identified, Tracer generates enforcement recommendations and supports takedown workflows while producing audit-grade evidence suitable for legal actions.