Runbook-Driven Security Automation and Asset Discovery for MSPs

BrazenCloud sells security orchestration and automation aimed primarily at managed service providers, who need to run the same response and hunting work across many client environments without standing up a heavy SOAR deployment for each one. The company was founded by Greg Hoglund and operates from Bethesda, Maryland. Enterprises with sprawling hybrid estates buy it for a related reason: repeatable action across endpoints they do not want to reach one at a time.

The platform is built on what the company calls a Zero Trust Data Fabric. Work is expressed as runbooks, which chain pre-built actions or custom scripts written in PowerShell or Python. BrazenCloud deploys its agents, executes those runbooks across the targeted endpoints, and streams the resulting telemetry to an analytics destination such as Splunk or Elastic. Live threat hunting draws on established open tooling including osquery, YARA, and Sigma rules rather than a proprietary query language.

Coverage spans Windows, Linux, containers, and Kubernetes workloads across on-premises, hybrid, and multi-cloud environments, with continuous asset discovery so that response actions reach machines an inventory may have missed. The positioning is XDR and MDR response automation without traditional SOAR overhead, which matters to providers billing on efficiency. Because runbooks accept ordinary scripts, existing operational tooling can be lifted into the platform instead of rewritten against a vendor-specific automation language.